The move was part of private equity firm RedBird Capital Partners buying more than 10% of FSG for more than $750 million. In 2021, James and Carter exchanged their stake in Liverpool for a piece of parent company Fenway Sports Group, which names the Pittsburgh Penguins, Boston Red Sox and TGL Boston among its subsidiaries. That 1% share increased heavily over the last decade to an estimated $7 million. Notably, Carter helped broker a deal in 2011 between LRMR and Fenway Sports Group that secured him and James a minority stake in English Premier League soccer club Liverpool. LRMR has invested in Major League Pickleball, Canyon Bikes and Blaze Pizza, among other companies. How did Maverick Carter make his money? Carter and James have been involved in a number of business ventures together through LRMR Ventures, which is James’ family office. What is Maverick Carter’s net worth? Carter has a net worth of more than $60 million, according to multiple reports. Last month, Carter launched a YouTube series called Mavericks with Mav Carter, which features one-on-one interviews with the biggest names in entertainment from rapper Jeezy to Kerry Washington. Under SpringHill Entertainment, the Uninterrupted CEO has produced hit shows like ‘Survivor’s Remorse’ and ‘The Wall’. Carter, who was nominated for Outstanding Unstructured Reality Program in 2011 for his role behind the Disney+ series Becoming, is the executive producer and co-host of talk show The Shop with Paul Rivera, which airs on HBO. He also took a major role in the creation of The LeBrons, a series of Nike commercials for James’ shoes that featured caricatures of the future Hall of Fame player. Carter was one of the key masterminds behind The Decision, an ESPN TV special which saw James, a free agent at the time, announce that he was leaving the Cleveland Cavaliers to sign with the Miami Heat in 2010. He has been involved in many marketing and investment deals for James over the years, establishing relationships with key brands from Nike to Coca-Cola. What is Maverick Carter famous for? Carter, 43, is known for being James’ business manager since 2006. After interning and working for Nike during the early years of James’ NBA career, he later launched sports marketing firm LRMR Management Company in 2006 alongside agent Rich Paul and Randy Mims. Soon after, Carter embarked on a journey assisting James to billionaire status. Carter earned a scholarship to play hoops at Western Michigan but ultimately ended up transferring to the University of Akron. Carter and James led their basketball team to an undefeated season when Carter was a senior and LeBron was a freshman. He grew up in Atlanta and in Akron, Ohio, the same community as James he also played basketball and football at St. The Hollywood-based entertainment development company was behind movies such as Netflix’s Hustle and Warner Bros.’ Space Jam: A New Legacy, among others. Carter is a media personality, executive producer and entrepreneur, and he co-founded production company SpringHill Company with James in 2020. All the while, Carter has proved himself as a capable businessman in his own right. He has shaped James’ business portfolio and international profile, helping the King become one of the world’s highest paid athletes (James ranked sixth on Sportico’s 2023 list of highest-paid athletes of all time). Maverick Carter, the CEO of SpringHill Company, is a longtime friend, manager and business associate of LeBron James. Who Is Maverick Carter? What to Know About LeBron James’ Manager
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